Glossary

Your go-to resource for acronyms, jargons, terminology, and useful words for product and customer experience teams.

A

Affinity Grouping

What is Affinity Grouping? Affinity grouping is a collaborative brainstorming and prioritization technique with many different possible applications. It works by having your group of

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Agile Framework

What is an Agile Framework? Agile is an overarching philosophy for software development that emphasizes the importance of quickly and frequently iterating to satisfy customers.

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A/B Test

What is A/B Testing? The purpose of an A/B test is to compare the performance of two items or variations against one another. This method

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B

Beta Test

What is Beta Testing? Beta testing is an opportunity for real users to use a product in a production environment to uncover any bugs or

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Brand Advocate

Brand advocacy is an extremely powerful marketing tool that can help build brand awareness, drive new leads, close new customers, and attract and hire new

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Bubble Sort

What is bubble sort? The bubble sort algorithm is a method used to arrange a list of numbers or other elements in order. The algorithm

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Business Intelligence

What is Business Intelligence? Business intelligence (BI) is a method used to compile, analyze and interpret data to make better business decisions. BI data is

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C

Cannibalization

What is Cannibalization? Cannibalization in product management happens when two products from the same company compete against each other. As a product manager, you are

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Customer Validation

What Is Customer Validation? The customer validation phase of product development is crucial in order to test assumptions and hypotheses about the customer problem, target

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Competitive Landscape

What Does Competitive Landscape Mean? The competitive landscape is the list of options available to a customer that competing products and solutions offer. This also

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Customer Empathy

What is customer empathy? Customer empathy is the ability to understand the needs and feelings of your customers. It’s about viewing things from your customer’s

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Cart Abandonment

What is cart abandonment? The term “abandonment” is used in e-commerce to describe a visitor who leaves a web page without completing the desired action.

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Customer retention

Customer retention is the inverse of customer churn. It is the ability to retain a number of customers who continue their subscription after their term.

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Customer Experience

Customer experience (CX) is the impression a user has when they experience your brand. All the interaction that a user does on your product contributes

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Customer Feedback

Information provided by customers to reveal their level of satisfaction and help product, customer success, and marketing teams understand where there is room for improvement.

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Customer Churn

What is customer churn? All businesses experience some form of churn, which is when a customer leaves or discontinues using your product or service. In

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D

Daily Scrum

What is a Daily Scrum? Daily scrums are quick, 15-minute meetings held each day at the same time for members of the product development team

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Design Thinking

What is the Design Thinking Process? Design thinking is a framework for innovation that revolves around understanding problems or needs from the user’s point of

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Digital adoption

What is Digital adoption? Digital adoption is the process of learning how to use new digital products (software, applications, websites, etc.) so that users (employees

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Digital Transformation

What is Digital Transformation? Digital transformation can be defined as the act of improving business processes with digital technologies to make them more efficient, accessible,

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E

End-User Era

What Is the End-User Era? The end-user era refers to a new trend in how businesses buy the software. The decisions about which enterprise applications

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Employee experience

Employee experience is all about what people observe and encounter during their time spent with a company. Every organization knows that happy customers are important,

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F

G

Growth Hacking

What is Growth Hacking? Growth hacking is a term used to describe marketing strategies focused on rapid growth. These strategies are often used by startups

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H

Hybrid app

What is a hybrid application? Hybrid apps are a type of software application that combines elements of both native apps and web applications. In essence,

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I

In-app messaging

What is in-app messaging? In-app messaging sends messages that are triggered when a user interacts with your app. These messages allow you to engage your

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J

Jobs to be done

What are the jobs to be done (Jtbd)? It would be amazing if all the different departments in your company – from developers to marketers

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K

Building Products People Love: A Guide for PMs

This article is a guide to building products that people would love. It’s about understanding the user, listening to user feedback, and the importance of teamwork. It encourages you to see challenges as opportunities and to iterate constantly. It also highlights the power of storytelling in making your product resonate with its users.

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The Ultimate Guide to SEO in 2024

In this guide, you’ll learn everything there is to know about search engine optimization, the important roles it plays, ranking considerations, how to create your online presence using Search Engine Optimization (SEO), and what you need to do to position your site in search engine results.

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How to create a User Journey Map in 9 Steps +[Template]

You’ve got a product that you believe can make a difference. But here’s the thing: it’s not just about the product. It’s about the experience. The journey. And if you’re reading this, you’re probably wondering, “How do I guide my users to not only use my product but fall in love with the experience?” The answer? It starts by building a user journey map.

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How to Write Product Specifications? +Template and Example

So how do you write a product specification that is accurate, complete, and consistent? In this guide, we will show you how to write a product specification that documents the requirements and specifications of your product or feature in a clear and concise way. We will also provide you with a product specification template that you can use as a reference or a starting point for your own product specification document.

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L

Building Products People Love: A Guide for PMs

This article is a guide to building products that people would love. It’s about understanding the user, listening to user feedback, and the importance of teamwork. It encourages you to see challenges as opportunities and to iterate constantly. It also highlights the power of storytelling in making your product resonate with its users.

Show full text

The Ultimate Guide to SEO in 2024

In this guide, you’ll learn everything there is to know about search engine optimization, the important roles it plays, ranking considerations, how to create your online presence using Search Engine Optimization (SEO), and what you need to do to position your site in search engine results.

Show full text

How to create a User Journey Map in 9 Steps +[Template]

You’ve got a product that you believe can make a difference. But here’s the thing: it’s not just about the product. It’s about the experience. The journey. And if you’re reading this, you’re probably wondering, “How do I guide my users to not only use my product but fall in love with the experience?” The answer? It starts by building a user journey map.

Show full text

How to Write Product Specifications? +Template and Example

So how do you write a product specification that is accurate, complete, and consistent? In this guide, we will show you how to write a product specification that documents the requirements and specifications of your product or feature in a clear and concise way. We will also provide you with a product specification template that you can use as a reference or a starting point for your own product specification document.

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M

Mobile analytics

What is Mobile Analytics? Analytics is the practice of measuring and analyzing data of users to create an understanding of user behavior as well as

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N

Net Promoter Score(NPS)

What is a Net promoter score(NPS)? Net Promoter Score (NPS) is a valuable metric for gauging customer loyalty, satisfaction, and enthusiasm. It’s calculated by asking

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O

Orders

In commerce, an order is an announcement, either written or verbal for the intended purchase of specific products or service.

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Outcome-Driven Innovation

What is Outcome-Driven Innovation? Outcome-Driven Innovation (ODI) is a reliable strategy and innovation process that increases the chances of a company to create and market

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P

Product analytics

What is Product Analytics? Product analytics is an extremely valuable asset for product managers and teams because it allows them to see how well their

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Product Experience (PX)

Product experience is what drives the customers’ perceptions of product design, features, and functions, which influence their purchase and usage behaviour. Product experience is a

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Product roadmap

A product roadmap is a key to successful communication between short-term efforts and long-term business goals. By understanding the role of a roadmap – and

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Product-led growth

What is product-led growth (PLG)? A product-led growth strategy is one in which the software itself is placed at the forefront of the customer’s buying

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UI vs UX vs PX

User interface (UI) vs. user experience (UX) design Although they are different fields of design, UI and UX are often used interchangeably or grouped as

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Q

Quality Score

Quality Score is a metric used by Google, Yahoo! , Facebook and Bing that measures how relevant a keyword is as compared to the data from past ad auctions

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R

Revenue churn

What is revenue churn? Revenue churn is the best way to measure how much a company is losing in potential earnings from clients or customers

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S

Building Products People Love: A Guide for PMs

This article is a guide to building products that people would love. It’s about understanding the user, listening to user feedback, and the importance of teamwork. It encourages you to see challenges as opportunities and to iterate constantly. It also highlights the power of storytelling in making your product resonate with its users.

Show full text

The Ultimate Guide to SEO in 2024

In this guide, you’ll learn everything there is to know about search engine optimization, the important roles it plays, ranking considerations, how to create your online presence using Search Engine Optimization (SEO), and what you need to do to position your site in search engine results.

Show full text

How to create a User Journey Map in 9 Steps +[Template]

You’ve got a product that you believe can make a difference. But here’s the thing: it’s not just about the product. It’s about the experience. The journey. And if you’re reading this, you’re probably wondering, “How do I guide my users to not only use my product but fall in love with the experience?” The answer? It starts by building a user journey map.

Show full text

How to Write Product Specifications? +Template and Example

So how do you write a product specification that is accurate, complete, and consistent? In this guide, we will show you how to write a product specification that documents the requirements and specifications of your product or feature in a clear and concise way. We will also provide you with a product specification template that you can use as a reference or a starting point for your own product specification document.

Show full text

T

Customer Empathy

Customer empathy is the ability to understand the needs and feelings of your customers. It’s about viewing things from your customer’s perspective. Product managers utilize

Show full text

Customer Empathy

What is customer empathy? Customer empathy is the ability to understand the needs and feelings of your customers. It’s about viewing things from your customer’s

Show full text

10 Common Mistakes to Avoid in Microcopy Writing

In this blog, we will discuss the 10 common mistakes to avoid while writing microcopy. Improve your microcopy writing skills by learning from these mistakes and following our tips for effective and concise microcopy. Follow our tips to create an effective microcopy that engages and converts your audience.

Show full text

10 Steps to Optimize Content Creation Workflow

This blog outlines 10 steps to optimize your content creation workflow and get the most out of your content. Learn how to streamline content creation, improve efficiency, and save time by following these simple steps. Get ready to create the best content for your site.

Show full text

10 Tips To Make Your Knowledge Base Better With Categorization

If you’re a product manager, content writer, beginner, startup, entrepreneur, developer, or CEO, you know the importance of a good knowledge base. A well-organized knowledge base can make your life a lot easier by helping you find the information you need quickly and easily. One of the best ways to organize your knowledge base is by using categorization.

In this blog post, we will discuss 10 tips to help you make your knowledge base better with categorization.

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11 Knowledge Management Mistakes + Fixes

Knowledge management mistakes can have a serious impact on an organization’s ability to operate efficiently and effectively. Therefore, it is better to be aware in advance of the common mistakes companies tend to make while building or maintaining a knowledge management.
In this blog we will go about 11 of the most common knowledge management mistakes and how to fix them.

Show full text

12 Tips to Write Help Content [+Examples]

Discover 12 tips to write your help content and make your user experience more engaging and enjoyable. With these tips, you’ll be able to create help content that stands out and helps your users find the answers they need quickly and easily.

Show full text

27 Best Examples of Effective FAQ Pages

To help you create an effective FAQ page, we’ve compiled a list of the 25 best examples of effective FAQ pages. These pages have been chosen based on their design, user-friendliness, and ability to effectively answer common customer questions. So, let’s dive in and take a look.

Show full text

A/B Test

What is A/B Testing? The purpose of an A/B test is to compare the performance of two items or variations against one another. This method

Show full text

Activity Feed on Asana

The dashboard in Asana is a data display that shows key performance indicators (KPIs) for specific projects. It can show metrics for an overview of the project’s progress and performance or identify particular areas that need more attention.

Show full text

Adding a product category on Bigcommerce

Adding a product category in Bigcommerce makes life easier for business owners and customers as products can be split into categories like women, men, and kids categories for clothing in e-commerce stores so that it would be easier to find the products in a category.

Show full text

Adding a Product on BigCommerce

In Bigcommerce, the most important part of building an e-commerce store is adding a product on a product page as on this page all the products will be present and customers will be able to buy products. The main aim of the product page is to SELL PRODUCTS.

Show full text

Affinity Grouping

What is Affinity Grouping? Affinity grouping is a collaborative brainstorming and prioritization technique with many different possible applications. It works by having your group of

Show full text

Agile Framework

What is an Agile Framework? Agile is an overarching philosophy for software development that emphasizes the importance of quickly and frequently iterating to satisfy customers.

Show full text

U

UI vs UX vs PX

User interface (UI) vs. user experience (UX) design Although they are different fields of design, UI and UX are often used interchangeably or grouped as

Show full text

User analytics

What is user analytics? User analytics is the practice of measuring, analyzing, and reporting user data to improve the usability of a digital product. User

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User Feedback

What is user feedback? User feedback is both qualitative and quantitative data that customers provide about a product they’ve used regarding what they liked or

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User onboarding

What is user onboarding? User onboarding refers to the method of actively assisting users to explore new value in your product. The process during which

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User segmentation 

What is user segmentation? User segmentation is the process of dividing users into groups based on shared characteristics. Segmentation allows companies to better target their

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V

W

Winback

What Is a Win-Back Campaign? Have you ever tried using a win-back campaign before? If not, then you’re missing out on a great opportunity to

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X

Customer Empathy

Customer empathy is the ability to understand the needs and feelings of your customers. It’s about viewing things from your customer’s perspective. Product managers utilize

Show full text

Customer Empathy

What is customer empathy? Customer empathy is the ability to understand the needs and feelings of your customers. It’s about viewing things from your customer’s

Show full text

10 Common Mistakes to Avoid in Microcopy Writing

In this blog, we will discuss the 10 common mistakes to avoid while writing microcopy. Improve your microcopy writing skills by learning from these mistakes and following our tips for effective and concise microcopy. Follow our tips to create an effective microcopy that engages and converts your audience.

Show full text

10 Steps to Optimize Content Creation Workflow

This blog outlines 10 steps to optimize your content creation workflow and get the most out of your content. Learn how to streamline content creation, improve efficiency, and save time by following these simple steps. Get ready to create the best content for your site.

Show full text

10 Tips To Make Your Knowledge Base Better With Categorization

If you’re a product manager, content writer, beginner, startup, entrepreneur, developer, or CEO, you know the importance of a good knowledge base. A well-organized knowledge base can make your life a lot easier by helping you find the information you need quickly and easily. One of the best ways to organize your knowledge base is by using categorization.

In this blog post, we will discuss 10 tips to help you make your knowledge base better with categorization.

Show full text

11 Knowledge Management Mistakes + Fixes

Knowledge management mistakes can have a serious impact on an organization’s ability to operate efficiently and effectively. Therefore, it is better to be aware in advance of the common mistakes companies tend to make while building or maintaining a knowledge management.
In this blog we will go about 11 of the most common knowledge management mistakes and how to fix them.

Show full text

12 Tips to Write Help Content [+Examples]

Discover 12 tips to write your help content and make your user experience more engaging and enjoyable. With these tips, you’ll be able to create help content that stands out and helps your users find the answers they need quickly and easily.

Show full text

27 Best Examples of Effective FAQ Pages

To help you create an effective FAQ page, we’ve compiled a list of the 25 best examples of effective FAQ pages. These pages have been chosen based on their design, user-friendliness, and ability to effectively answer common customer questions. So, let’s dive in and take a look.

Show full text

A/B Test

What is A/B Testing? The purpose of an A/B test is to compare the performance of two items or variations against one another. This method

Show full text

Activity Feed on Asana

The dashboard in Asana is a data display that shows key performance indicators (KPIs) for specific projects. It can show metrics for an overview of the project’s progress and performance or identify particular areas that need more attention.

Show full text

Adding a product category on Bigcommerce

Adding a product category in Bigcommerce makes life easier for business owners and customers as products can be split into categories like women, men, and kids categories for clothing in e-commerce stores so that it would be easier to find the products in a category.

Show full text

Adding a Product on BigCommerce

In Bigcommerce, the most important part of building an e-commerce store is adding a product on a product page as on this page all the products will be present and customers will be able to buy products. The main aim of the product page is to SELL PRODUCTS.

Show full text

Affinity Grouping

What is Affinity Grouping? Affinity grouping is a collaborative brainstorming and prioritization technique with many different possible applications. It works by having your group of

Show full text

Agile Framework

What is an Agile Framework? Agile is an overarching philosophy for software development that emphasizes the importance of quickly and frequently iterating to satisfy customers.

Show full text

Y

Customer Empathy

Customer empathy is the ability to understand the needs and feelings of your customers. It’s about viewing things from your customer’s perspective. Product managers utilize

Show full text

Customer Empathy

What is customer empathy? Customer empathy is the ability to understand the needs and feelings of your customers. It’s about viewing things from your customer’s

Show full text

10 Common Mistakes to Avoid in Microcopy Writing

In this blog, we will discuss the 10 common mistakes to avoid while writing microcopy. Improve your microcopy writing skills by learning from these mistakes and following our tips for effective and concise microcopy. Follow our tips to create an effective microcopy that engages and converts your audience.

Show full text

10 Steps to Optimize Content Creation Workflow

This blog outlines 10 steps to optimize your content creation workflow and get the most out of your content. Learn how to streamline content creation, improve efficiency, and save time by following these simple steps. Get ready to create the best content for your site.

Show full text

10 Tips To Make Your Knowledge Base Better With Categorization

If you’re a product manager, content writer, beginner, startup, entrepreneur, developer, or CEO, you know the importance of a good knowledge base. A well-organized knowledge base can make your life a lot easier by helping you find the information you need quickly and easily. One of the best ways to organize your knowledge base is by using categorization.

In this blog post, we will discuss 10 tips to help you make your knowledge base better with categorization.

Show full text

11 Knowledge Management Mistakes + Fixes

Knowledge management mistakes can have a serious impact on an organization’s ability to operate efficiently and effectively. Therefore, it is better to be aware in advance of the common mistakes companies tend to make while building or maintaining a knowledge management.
In this blog we will go about 11 of the most common knowledge management mistakes and how to fix them.

Show full text

12 Tips to Write Help Content [+Examples]

Discover 12 tips to write your help content and make your user experience more engaging and enjoyable. With these tips, you’ll be able to create help content that stands out and helps your users find the answers they need quickly and easily.

Show full text

27 Best Examples of Effective FAQ Pages

To help you create an effective FAQ page, we’ve compiled a list of the 25 best examples of effective FAQ pages. These pages have been chosen based on their design, user-friendliness, and ability to effectively answer common customer questions. So, let’s dive in and take a look.

Show full text

A/B Test

What is A/B Testing? The purpose of an A/B test is to compare the performance of two items or variations against one another. This method

Show full text

Activity Feed on Asana

The dashboard in Asana is a data display that shows key performance indicators (KPIs) for specific projects. It can show metrics for an overview of the project’s progress and performance or identify particular areas that need more attention.

Show full text

Adding a product category on Bigcommerce

Adding a product category in Bigcommerce makes life easier for business owners and customers as products can be split into categories like women, men, and kids categories for clothing in e-commerce stores so that it would be easier to find the products in a category.

Show full text

Adding a Product on BigCommerce

In Bigcommerce, the most important part of building an e-commerce store is adding a product on a product page as on this page all the products will be present and customers will be able to buy products. The main aim of the product page is to SELL PRODUCTS.

Show full text

Affinity Grouping

What is Affinity Grouping? Affinity grouping is a collaborative brainstorming and prioritization technique with many different possible applications. It works by having your group of

Show full text

Agile Framework

What is an Agile Framework? Agile is an overarching philosophy for software development that emphasizes the importance of quickly and frequently iterating to satisfy customers.

Show full text

Z

Customer Empathy

Customer empathy is the ability to understand the needs and feelings of your customers. It’s about viewing things from your customer’s perspective. Product managers utilize

Show full text

Customer Empathy

What is customer empathy? Customer empathy is the ability to understand the needs and feelings of your customers. It’s about viewing things from your customer’s

Show full text

10 Common Mistakes to Avoid in Microcopy Writing

In this blog, we will discuss the 10 common mistakes to avoid while writing microcopy. Improve your microcopy writing skills by learning from these mistakes and following our tips for effective and concise microcopy. Follow our tips to create an effective microcopy that engages and converts your audience.

Show full text

10 Steps to Optimize Content Creation Workflow

This blog outlines 10 steps to optimize your content creation workflow and get the most out of your content. Learn how to streamline content creation, improve efficiency, and save time by following these simple steps. Get ready to create the best content for your site.

Show full text

10 Tips To Make Your Knowledge Base Better With Categorization

If you’re a product manager, content writer, beginner, startup, entrepreneur, developer, or CEO, you know the importance of a good knowledge base. A well-organized knowledge base can make your life a lot easier by helping you find the information you need quickly and easily. One of the best ways to organize your knowledge base is by using categorization.

In this blog post, we will discuss 10 tips to help you make your knowledge base better with categorization.

Show full text

11 Knowledge Management Mistakes + Fixes

Knowledge management mistakes can have a serious impact on an organization’s ability to operate efficiently and effectively. Therefore, it is better to be aware in advance of the common mistakes companies tend to make while building or maintaining a knowledge management.
In this blog we will go about 11 of the most common knowledge management mistakes and how to fix them.

Show full text

12 Tips to Write Help Content [+Examples]

Discover 12 tips to write your help content and make your user experience more engaging and enjoyable. With these tips, you’ll be able to create help content that stands out and helps your users find the answers they need quickly and easily.

Show full text

27 Best Examples of Effective FAQ Pages

To help you create an effective FAQ page, we’ve compiled a list of the 25 best examples of effective FAQ pages. These pages have been chosen based on their design, user-friendliness, and ability to effectively answer common customer questions. So, let’s dive in and take a look.

Show full text

A/B Test

What is A/B Testing? The purpose of an A/B test is to compare the performance of two items or variations against one another. This method

Show full text

Activity Feed on Asana

The dashboard in Asana is a data display that shows key performance indicators (KPIs) for specific projects. It can show metrics for an overview of the project’s progress and performance or identify particular areas that need more attention.

Show full text

Adding a product category on Bigcommerce

Adding a product category in Bigcommerce makes life easier for business owners and customers as products can be split into categories like women, men, and kids categories for clothing in e-commerce stores so that it would be easier to find the products in a category.

Show full text

Adding a Product on BigCommerce

In Bigcommerce, the most important part of building an e-commerce store is adding a product on a product page as on this page all the products will be present and customers will be able to buy products. The main aim of the product page is to SELL PRODUCTS.

Show full text

Affinity Grouping

What is Affinity Grouping? Affinity grouping is a collaborative brainstorming and prioritization technique with many different possible applications. It works by having your group of

Show full text

Agile Framework

What is an Agile Framework? Agile is an overarching philosophy for software development that emphasizes the importance of quickly and frequently iterating to satisfy customers.

Show full text