Your go-to resource for acronyms, jargons, terminology, and useful words for product and customer experience teams.


Product-led growth

What is product-led growth (PLG)?

A product-led growth strategy is one in which the software itself is placed at the forefront of the customer’s buying journey, and is often an integral part of the overall customer experience. The success of this strategy lies in the product’s ability to “sell” itself through its features, performance, and virality.

What makes product-led growth unique?

Product-led growth is all about putting your product first and making it the center of all your go-to-market efforts. In a product-led organization, sales and marketing teams work together to make sure the product is seen and used by potential customers. The north star is to let the product (and the positive social proof it generates) take the lead in all decisions.

How do self-service trials or freemium drive product-led growth?

A product-led growth strategy typically relies on a self-service trial or freemium to allow prospective customers to try the product for a limited time without charge. This allows them to assess it for themselves, rather than relying on a salesperson, which is in line with changing buyer preferences. Many people now prefer to try something out before making a purchase, especially during the research and evaluation phases of the buying process.

Many companies, use trial experiences and freemiums to measure product engagement and, as a result, are able to score leads and accurately time and target conversion offers and sales outreach. By doing so, they’re able to increase their trial conversion rate significantly. 

How do I tie product-led growth into my company’s product-led strategy?

A product-led growth strategy is a great way to increase your company’s sales and ROI. By bringing aspects of sales, marketing, service, support, and education inside the product, you can make it more convenient for customers and reduce friction. This will result in a greater contextual relevance to end users, making it an overall more successful strategy. Business functions and customer interactions that were once completed through other channels are brought together inside the product, in order to make the product more useful, engaging, and ultimately, valuable for customers and end users.