Your go-to resource for acronyms, jargons, terminology, and useful words for product and customer experience teams.


Affinity Grouping

What is Affinity Grouping? Affinity grouping is a collaborative brainstorming and prioritization technique with many different possible applications. It works by having your group of

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Agile Framework

What is an Agile Framework? Agile is an overarching philosophy for software development that emphasizes the importance of quickly and frequently iterating to satisfy customers.

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A/B Test

What is A/B Testing? The purpose of an A/B test is to compare the performance of two items or variations against one another. This method

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Beta Test

What is Beta Testing? Beta testing is an opportunity for real users to use a product in a production environment to uncover any bugs or

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Brand Advocate

Brand advocacy is an extremely powerful marketing tool that can help build brand awareness, drive new leads, close new customers, and attract and hire new

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Bubble Sort

What is bubble sort? The bubble sort algorithm is a method used to arrange a list of numbers or other elements in order. The algorithm

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Business Intelligence

What is Business Intelligence? Business intelligence (BI) is a method used to compile, analyze and interpret data to make better business decisions. BI data is

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What is Cannibalization? Cannibalization in product management happens when two products from the same company compete against each other. As a product manager, you are

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Customer Validation

What Is Customer Validation? The customer validation phase of product development is crucial in order to test assumptions and hypotheses about the customer problem, target

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Competitive Landscape

What Does Competitive Landscape Mean? The competitive landscape is the list of options available to a customer that competing products and solutions offer. This also

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Customer Empathy

What is customer empathy? Customer empathy is the ability to understand the needs and feelings of your customers. It’s about viewing things from your customer’s

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Cart Abandonment

What is cart abandonment? The term “abandonment” is used in e-commerce to describe a visitor who leaves a web page without completing the desired action.

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Customer retention

Customer retention is the inverse of customer churn. It is the ability to retain a number of customers who continue their subscription after their term.

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Customer Experience

Customer experience (CX) is the impression a user has when they experience your brand. All the interaction that a user does on your product contributes

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Customer Feedback

Information provided by customers to reveal their level of satisfaction and help product, customer success, and marketing teams understand where there is room for improvement.

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Customer Churn

What is customer churn? All businesses experience some form of churn, which is when a customer leaves or discontinues using your product or service. In

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Daily Scrum

What is a Daily Scrum? Daily scrums are quick, 15-minute meetings held each day at the same time for members of the product development team

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Design Thinking

What is the Design Thinking Process? Design thinking is a framework for innovation that revolves around understanding problems or needs from the user’s point of

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Digital adoption

What is Digital adoption? Digital adoption is the process of learning how to use new digital products (software, applications, websites, etc.) so that users (employees

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Digital Transformation

What is Digital Transformation? Digital transformation can be defined as the act of improving business processes with digital technologies to make them more efficient, accessible,

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End-User Era

What Is the End-User Era? The end-user era refers to a new trend in how businesses buy the software. The decisions about which enterprise applications

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Employee experience

Employee experience is all about what people observe and encounter during their time spent with a company. Every organization knows that happy customers are important,

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Growth Hacking

What is Growth Hacking? Growth hacking is a term used to describe marketing strategies focused on rapid growth. These strategies are often used by startups

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Hybrid app

What is a hybrid application? Hybrid apps are a type of software application that combines elements of both native apps and web applications. In essence,

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In-app messaging

What is in-app messaging? In-app messaging sends messages that are triggered when a user interacts with your app. These messages allow you to engage your

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Jobs to be done

What are the jobs to be done (Jtbd)? It would be amazing if all the different departments in your company – from developers to marketers

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Mobile analytics

What is Mobile Analytics? Analytics is the practice of measuring and analyzing data of users to create an understanding of user behavior as well as

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Net Promoter Score(NPS)

What is a Net promoter score(NPS)? Net Promoter Score (NPS) is a valuable metric for gauging customer loyalty, satisfaction, and enthusiasm. It’s calculated by asking

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In commerce, an order is an announcement, either written or verbal for the intended purchase of specific products or service.

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Outcome-Driven Innovation

What is Outcome-Driven Innovation? Outcome-Driven Innovation (ODI) is a reliable strategy and innovation process that increases the chances of a company to create and market

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Product analytics

What is Product Analytics? Product analytics is an extremely valuable asset for product managers and teams because it allows them to see how well their

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Product Experience (PX)

Product experience is what drives the customers’ perceptions of product design, features, and functions, which influence their purchase and usage behaviour. Product experience is a

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Product roadmap

A product roadmap is a key to successful communication between short-term efforts and long-term business goals. By understanding the role of a roadmap – and

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Product-led growth

What is product-led growth (PLG)? A product-led growth strategy is one in which the software itself is placed at the forefront of the customer’s buying

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UI vs UX vs PX

User interface (UI) vs. user experience (UX) design Although they are different fields of design, UI and UX are often used interchangeably or grouped as

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Quality Score

Quality Score is a metric used by Google, Yahoo! , Facebook and Bing that measures how relevant a keyword is as compared to the data from past ad auctions

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Revenue churn

What is revenue churn? Revenue churn is the best way to measure how much a company is losing in potential earnings from clients or customers

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UI vs UX vs PX

User interface (UI) vs. user experience (UX) design Although they are different fields of design, UI and UX are often used interchangeably or grouped as

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User analytics

What is user analytics? User analytics is the practice of measuring, analyzing, and reporting user data to improve the usability of a digital product. User

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User Feedback

What is user feedback? User feedback is both qualitative and quantitative data that customers provide about a product they’ve used regarding what they liked or

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User onboarding

What is user onboarding? User onboarding refers to the method of actively assisting users to explore new value in your product. The process during which

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User segmentation 

What is user segmentation? User segmentation is the process of dividing users into groups based on shared characteristics. Segmentation allows companies to better target their

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What Is a Win-Back Campaign? Have you ever tried using a win-back campaign before? If not, then you’re missing out on a great opportunity to

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