Api Documentation
What is API Documentation? API documentation is a comprehensive guide that provides information on how to effectively use and integrate with an Application Programming Interface
Your go-to resource for acronyms, jargons, terminology, and useful words for product and customer experience teams.
What is API Documentation? API documentation is a comprehensive guide that provides information on how to effectively use and integrate with an Application Programming Interface
What is Application Lifecycle Management (ALM)? ALM is a process that covers the entire lifecycle of a software application, including its planning, development, testing, deployment,
What is Agile transformation? Agile transformation is the process through which an organization shifts from traditional methods to Agile methodologies, aiming to enhance flexibility, collaboration,
What is artificial intelligence (AI)? Artificial Intelligence (AI) is the branch of computer science that focuses on creating systems capable of performing tasks that require
What is Agile methodology? Agile methodology is a set of principles and practices for project management and software development that focuses on iterative progress, collaboration,
What is an Agile retrospective? An Agile retrospective is a meeting held at the end of an iteration or sprint where the team reviews what
What is API integration? API integration is the process of connecting different software applications or systems via their APIs, allowing them to exchange data and
What is an Agile backlog? An Agile backlog is a dynamic, prioritized list of all the work items for a development team, including user stories,
What is alpha testing? Alpha testing is an early phase of software testing carried out by the internal team to identify and fix bugs before
What is Agile estimation? Agile estimation is the process of predicting the amount of effort, time, or resources required to complete specific tasks or user
What is Agile development? Agile development is a software development methodology that emphasizes iterative progress, collaboration, and flexibility to adapt to changing requirements. It aims
What is an Agile sprint? An Agile sprint is a fixed-length period, usually ranging from one to four weeks, during which a development team works
What is adoption rate? Adoption rate quantifies the percentage of users or customers who have adopted and are actively using a new product, service, or
What is adaptive design in UX (User Experience) design? Adaptive design in UX involves creating interfaces that can adjust dynamically based on user interactions, device
What are actionable insights? Actionable insights are conclusions or recommendations derived from data analysis that provide clear guidance on what actions to take to achieve
What is accessibility testing Accessibility testing involves evaluating how accessible a product or service is for people with disabilities. It ensures that individuals with diverse
What are acceptance criteria? Acceptance criteria are specific conditions that a product or feature must satisfy to be accepted by the customer or end-users. They
What is Affinity Grouping? Affinity grouping is a collaborative brainstorming and prioritization technique with many different possible applications. It works by having your group of
What Is Annual Recurring Revenue (ARR)? Annual recurring revenue (ARR) is the total amount of revenue that a company can expect to receive each year
What is an Agile Framework? Agile is an overarching philosophy for software development that emphasizes the importance of quickly and frequently iterating to satisfy customers.
What is Adaptive Software Development (ASD)? Adaptive Software Development (ASD) is a variation of the agile framework, Rapid Application Development (RAD). It helps teams to
What is A/B Testing? The purpose of an A/B test is to compare the performance of two items or variations against one another. This method
What is backlog grooming? Backlog grooming is the process of continuously reviewing, refining, and prioritizing items in the product backlog to ensure they are well-defined
What is backlog management? Backlog management is the process of organizing, prioritizing, and maintaining a product backlog to ensure it is up-to-date and reflects the
What is backlog prioritization? Backlog prioritization is the method of arranging backlog items (such as features, user stories, and bug fixes) in an order that
What is backlog refinement? Backlog refinement is the process of regularly reviewing and updating the product backlog to ensure that it contains the most valuable
What is Behavioral Product Management? Behavioral product management is a method of product design that takes into account human psychology and behavioral science. Behavioral product
What is Beta Testing? Beta testing is an opportunity for real users to use a product in a production environment to uncover any bugs or
Brand advocacy is an extremely powerful marketing tool that can help build brand awareness, drive new leads, close new customers, and attract and hire new
What is bubble sort? The bubble sort algorithm is a method used to arrange a list of numbers or other elements in order. The algorithm
What is Budget Forecasting? Budget forecasting is the process of predicting future financial outcomes based on historical data, trends, and anticipated changes. It involves estimating
What is budget planning? Budget planning is the process of developing a financial plan that estimates an organization’s income and expenses for a specific period,
What is Bug Tracking? Bug Tracking is the process of identifying, recording, and managing software bugs or defects throughout a software development lifecycle. It involves
What is burn rate? Burn rate is the rate at which a company is spending its available cash to cover operating expenses. It is usually
What is Business Agility? Business Agility refers to an organization’s ability to adapt quickly and effectively to changes in the market, customer demands, or internal
What is Business Analytics? Business Analytics is the process of collecting, analyzing, and interpreting data to make informed business decisions. It involves using statistical methods,
What is Business Continuity? Business Continuity refers to the strategies and processes a company implements to ensure that essential functions can continue during and after
What is Business Intelligence? Business intelligence (BI) is a method used to compile, analyze and interpret data to make better business decisions. BI data is
What is the Business Model Canvas? A business model canvas is an essential tool for any business looking to successfully bring a product to market.
What is a business strategy? A business strategy is a plan of action designed to achieve a particular set of goals or objectives. It involves
What is a buyer persona? A buyer persona is a detailed and semi-fictional representation of an ideal customer based on market research and real data.
What is Customer Acquisition? Customer acquisition is the process of gaining new customers for a business. It involves strategies, actions, and methods used to attract
What is Customer Service Management? Customer Service Management (CSM) refers to the processes, tools, and strategies used to handle customer interactions and ensure a positive
What is Customer Feedback Analysis? Customer feedback analysis is the systematic process of collecting, interpreting, and utilizing feedback from customers to improve products, services, and
What is Customer Lifecycle Management? Customer Lifecycle Management (CLM) is the process of managing and optimizing the interactions and experiences of customers throughout their entire
What is Cost-Benefit Analysis? Cost-Benefit Analysis (CBA) is a systematic approach used to evaluate the financial and non-financial costs and benefits of a decision, project,
What is a Conversion Rate? A Conversion Rate is the percentage of visitors to a website or landing page who complete a desired action, such
What is Conversion Optimization? Conversion Optimization, also known as Conversion Rate Optimization (CRO), is the process of improving a website or landing page to increase
What is a Conversion Funnel? A Conversion Funnel is a marketing model that represents the stages a potential customer goes through before making a purchase
What is content-based filtering? Content-based filtering is a method used in recommendation systems to suggest items (such as books, movies, or products) to users based
What is Customer Lifetime Value (CLV)? Customer Lifetime Value (CLV) is a metric that estimates the total revenue a business can expect from a single
What is Customer Satisfaction (CSAT)? Customer Satisfaction (CSAT) is a key performance indicator (KPI) that measures how satisfied customers are with a company’s products, services,
What is Customer Relationship Management (CRM)? Customer Relationship Management (CRM) is a strategy and technology used by businesses to manage and analyze customer interactions and
What are customer personas? Customer personas are detailed, semi-fictional representations of a business’s ideal customers based on market research and real data about existing customers.
What is cold calling? Cold calling is the practice of reaching out to potential customers or clients who have had no prior interaction with the
What is customer retention? Customer retention refers to the ability of a company to retain its customers over a specified period. It measures how well
What is customer journey mapping? Customer journey mapping is the process of creating a visual depiction of the steps a customer takes when interacting with
What is customer satisfaction? Customer satisfaction refers to the degree to which customers are happy with a company’s products, services, and overall experience. It is
What is customer-focused selling? Customer-focused selling is a sales strategy that centers on understanding and addressing the specific needs and pain points of customers. It
What is customer interaction? Customer interaction encompasses any form of communication or engagement between a business and its customers. This can include conversations, service encounters,
What is capacity planning? Capacity planning is the process of assessing an organization’s ability to meet future demand for its products or services by ensuring
What is campaign management? Campaign management is the process of organizing and overseeing marketing campaigns to promote a product, service, or brand. It includes planning,
What is competitor benchmarking? Competitor benchmarking is the practice of analyzing and comparing your company’s performance, products, or processes with those of key competitors to
What is cohort analysis? Cohort analysis is a technique used to segment users into groups based on shared attributes or experiences within a specific time
What is a CI/CD pipeline? A CI/CD pipeline is an automated sequence of steps that facilitates continuous integration and continuous deployment/delivery of software, ensuring code
What is change management? Change management is a structured approach for ensuring that changes are thoroughly and smoothly implemented, and that the lasting benefits of
What is a code review? A code review is a process where developers examine each other’s code to identify issues, ensure quality, and improve the
What is CTR? Clickthrough rate (CTR) is a ratio that shows how often people who see your ad or free product listing end up clicking
What is Cannibalization? Cannibalization in product management happens when two products from the same company compete against each other. As a product manager, you are
What is a Customer Journey Map? A customer journey map is a visual way of representing all the steps a customer or prospect takes when
What Is Customer Validation? The customer validation phase of product development is crucial in order to test assumptions and hypotheses about the customer problem, target
What Is Captive Product Pricing? For example, let’s say a company sells a lower-priced core product that requires an accessory product for it to function
What Does Competitive Landscape Mean? The competitive landscape is the list of options available to a customer that competing products and solutions offer. This also
What is customer empathy? Customer empathy is the ability to understand the needs and feelings of your customers. It’s about viewing things from your customer’s
What is the Customer Health Score? The customer health score is a statistic that indicates whether a client is healthy or at risk. Customer success
The Shopping Cart Abandonment Rate is the percentage of online shoppers that add products to a virtual shopping..
What Is Cost Per Thousand (CPM)? The cost per thousand (CPM) is a marketing metric used to price the cost of 1,000 ad impressions on
What is cart abandonment? The term “abandonment” is used in e-commerce to describe a visitor who leaves a web page without completing the desired action.
Customer experience (CX) is the impression a user has when they experience your brand. All the interaction that a user does on your product contributes
Information provided by customers to reveal their level of satisfaction and help product, customer success, and marketing teams understand where there is room for improvement.
What is customer churn? All businesses experience some form of churn, which is when a customer leaves or discontinues using your product or service. In
DAU (daily active users) is a metric that you should pay attention to if you have a subscription-based business model. If your DAU is high,
What is a Daily Scrum? Daily scrums are quick, 15-minute meetings held each day at the same time for members of the product development team
What is the Design Thinking Process? Design thinking is a framework for innovation that revolves around understanding problems or needs from the user’s point of
What is Digital adoption? Digital adoption is the process of learning how to use new digital products (software, applications, websites, etc.) so that users (employees
A DAP is a no code platform to facilitate digital adoption of other softwares, apps and websites. It helps users to easily learn and master
What is Digital Transformation? Digital transformation can be defined as the act of improving business processes with digital technologies to make them more efficient, accessible,
What is a Downsizing Strategy? A Downsizing Strategy is a planned approach that organizations use to reduce their size and scale, typically involving a reduction
What are empathy maps? Empathy maps are visual tools used to better understand a target audience or user by capturing their thoughts, feelings, and behaviors.
What is an exit strategy? An exit strategy is a planned approach to how a business owner or investor intends to leave their investment or
What Is the End-User Era? The end-user era refers to a new trend in how businesses buy the software. The decisions about which enterprise applications
Employee experience is all about what people observe and encounter during their time spent with a company. Every organization knows that happy customers are important,
What is Financial Modeling? Financial modeling is the process of creating a mathematical representation of a company’s financial performance. It is typically used for decision-making
What are feature requests? Feature requests are suggestions made by users, customers, or stakeholders for new functionalities or improvements to an existing product or service.
What is a follow-up survey? A follow-up survey is a subsequent questionnaire sent to participants to collect additional feedback, measure changes over time, and evaluate
What is first-mover advantage? First-mover advantage is the benefit gained by a company that is the first to enter a new market or develop a
What is product adoption? Product adoption is the process of getting users (or customers) to start using your web or mobile application. Why does product
Failure rate is the frequency of failures of a system or a component over a specified period of time..
What is guerrilla testing? Guerrilla testing is a quick, informal usability testing method where researchers or designers approach people in public spaces to get feedback
What is growth marketing? Growth marketing is a data-driven approach focused on expanding a company’s customer base and increasing revenue by experimenting with various marketing
What is a gamification strategy? A gamification strategy involves incorporating game-like elements such as points, rewards, challenges, and leaderboards into non-game contexts to engage and
What is gap analysis? Gap analysis is a process used to compare a company’s current performance or situation with its desired future state. It helps
What is a go-to-market strategy? A go-to-market (GTM) strategy is a detailed plan that outlines how a company will bring a product or service to
What is Growth Hacking? Growth hacking is a term used to describe marketing strategies focused on rapid growth. These strategies are often used by startups
Grids are a collection of columns and rows that can be used to organize content on a web page
What is a hybrid application? Hybrid apps are a type of software application that combines elements of both native apps and web applications. In essence,
What is Impact Analysis? Impact Analysis is the process of assessing the potential effects or outcomes of a change, project, or decision on various aspects
What is in-app messaging? In-app messaging sends messages that are triggered when a user interacts with your app. These messages allow you to engage your
What is journey mapping? Journey mapping is the process of visually outlining a customer’s experience with a product, service, or brand, from the initial interaction
What are the jobs to be done (Jtbd)? It would be amazing if all the different departments in your company – from developers to marketers
What is Lead Conversion? Lead Conversion refers to the process of turning a potential customer, known as a lead, into a paying customer. This process
What is Lead Generation? Lead Generation is the process of attracting and capturing the interest of potential customers, known as leads, for a product or
What is market penetration? Market penetration refers to the strategy of gaining a larger share of an existing market with a current product. This involves
What is Mobile Analytics? Analytics is the practice of measuring and analyzing data of users to create an understanding of user behavior as well as
What is a Net promoter score(NPS)? Net Promoter Score (NPS) is a valuable metric for gauging customer loyalty, satisfaction, and enthusiasm. It’s calculated by asking
In commerce, an order is an announcement, either written or verbal for the intended purchase of specific products or service.
What is Outcome-Driven Innovation? Outcome-Driven Innovation (ODI) is a reliable strategy and innovation process that increases the chances of a company to create and market
What is Product Analytics? Product analytics is an extremely valuable asset for product managers and teams because it allows them to see how well their
What is product adoption? Product adoption is the process of getting users (or customers) to start using your web or mobile application. Why does product
What is the product engagement score? The product engagement score (PES) is a key metric that provides insights into how users are interacting with your
Product experience is what drives the customers’ perceptions of product design, features, and functions, which influence their purchase and usage behaviour. Product experience is a
What is product ops? Product ops is a relatively new term in the business world, and it’s one that is still being defined. Generally, it
What are product performance benchmarks? Product performance benchmarks are a way of measuring how well a product is performing compared to similar products on the
What is a Product Portfolio? A Product Portfolio is a collection of all the products or services offered by a company. It includes everything from
A product roadmap is a key to successful communication between short-term efforts and long-term business goals. By understanding the role of a roadmap – and
What is product-led growth (PLG)? A product-led growth strategy is one in which the software itself is placed at the forefront of the customer’s buying
User interface (UI) vs. user experience (UX) design Although they are different fields of design, UI and UX are often used interchangeably or grouped as
Quality Score is a metric used by Google, Yahoo! , Facebook and Bing that measures how relevant a keyword is as compared to the data from past ad auctions
What is revenue churn? Revenue churn is the best way to measure how much a company is losing in potential earnings from clients or customers
What is Scrum Methodology? Scrum Methodology is an agile framework used for managing and completing complex projects, primarily in software development. It emphasizes iterative progress
User interface (UI) vs. user experience (UX) design Although they are different fields of design, UI and UX are often used interchangeably or grouped as
What is user analytics? User analytics is the practice of measuring, analyzing, and reporting user data to improve the usability of a digital product. User
What is user experience (UX)? User experience (UX) is the practice of creating products that are designed to meet the specific needs of users. A
What is user feedback? User feedback is both qualitative and quantitative data that customers provide about a product they’ve used regarding what they liked or
What is the User Interface? The user interface, or UI, is the face of any application or website. It’s the visual design of the software
What is user onboarding? User onboarding refers to the method of actively assisting users to explore new value in your product. The process during which
What is user segmentation? User segmentation is the process of dividing users into groups based on shared characteristics. Segmentation allows companies to better target their
What is the value gap? The value gap is the difference in value between what a customer is willing to pay for a product or
What is Voice of the Customer (VoC)? The Voice of the Customer, or VOC, is a process or program used by businesses to collect and
What Is a Win-Back Campaign? Have you ever tried using a win-back campaign before? If not, then you’re missing out on a great opportunity to