Your go-to resource for acronyms, jargons, terminology, and useful words for product and customer experience teams.


Business Intelligence

What is Business Intelligence?

Business intelligence (BI) is a method used to compile, analyze and interpret data to make better business decisions. BI data is mostly gathered through research from many sources such as reports from different industries, feedback from customers, actual usage data of a company’s products, and research on other businesses in the same industry.