Your go-to resource for acronyms, jargons, terminology, and useful words for product and customer experience teams.


Product roadmap

A product roadmap is a key to successful communication between short-term efforts and long-term business goals. By understanding the role of a roadmap – and how to create an effective one – you can ensure that everyone on your team is heading towards the same goal. This will save time and energy in the long run, keeping your team cohesive and focused.

What is a product roadmap?

A product roadmap is an essential tool for product managers and acts as a shared source of truth for everyone involved in a product’s development. It outlines the vision, direction, priorities, and progress of a product over time and helps align the organization around short and long-term goals. A product roadmap should be updated regularly to ensure that it remains accurate and reflects the latest changes to the product.

Product owners use roadmaps as a collaborative tool with their teams to build a general consensus about how a product will develop and change over time. Agile teams refer to the roadmap to ensure that everyone is on the same page, understands the context of their daily work, and has a clear direction for the future.

Why should I create a product roadmap?

A product roadmap is a planning tool that helps you and your team to map out the development and release of your product. It allows you to articulate your vision for the product, and track progress against it. Creating a product roadmap helps to ensure that everyone is aligned on the goals for the product and that the work being done is prioritized.

Roadmaps provide non-technical leadership with updated statuses of work, as well as a translation of developer tasks in Jira so that they can be easily understood. For product owners and managers, roadmaps allow for easy communication of priorities with adjacent teams while unifying those who work on high-impact product enhancement. For developers, roadmaps help to focus on the most important tasks, avoid scope creep, and make fast, autonomous decisions by providing an understanding of the “big picture.”

How do I build a product roadmap?

Product owners should consider various factors such as market trajectories, customer value propositions, strategic goals, and effort constraints to build a roadmap. Once these factors are understood, the product owner can work with their team to start prioritizing initiatives and epics on the roadmap. The content of a roadmap varies depending on its audience. For instance, a roadmap for the development team may cover only one product, while a roadmap for executives can cover multiple products. Depending on the size and structure of an organization, a single roadmap may span multiple teams working on the same product.

The most important thing to remember when creating a roadmap is to make sure it’s easy for your audience to understand. Too much or too little detail can make it hard to follow, or worse, seem too daunting to read. A well-crafted roadmap with the right amount of detail and some visual appeal will help you get the buy-in you need from key stakeholders.

How can I build a product roadmap?

The following are a few key points to keep in mind while building and maintaining product roadmaps with your team to ensure success:

– Include only as much detail as is necessary for your audience.
Keep the roadmap evenly focused on short-term tactics and how these relate to long-term goals.

– Review roadmaps regularly and make adjustments when plans change.

– Make sure everyone has access to the roadmap (and checks it on a regular basis).

– Stay connected with stakeholders at all levels to ensure alignment.