Your go-to resource for acronyms, jargons, terminology, and useful words for product and customer experience teams.


In-app messaging

What is in-app messaging?

In-app messaging sends messages that are triggered when a user interacts with your app. These messages allow you to engage your users at different times throughout the customer journey. You can use them as part of your onboarding, marketing, and customer support programs.

By combining in-app messaging with data and analytics within your platform, you can send personalized messages with relevant visuals, copy, and content tailored to the user’s demographics and in-app behavior for better engagement and improved user experience.

What is the difference between push notifications and in-app messages?

Push notifications are a way of communicating with users outside of your app. They can be used to invite users to return to your app or to re-engage with it. In-app messaging happens when users are already inside the app, and it focuses on enhancing their current session within the app.

How does in-app messaging work?

In-app messages are a great way to engage users and keep them coming back to your app. They can be in the form of pop-ups, yes/no prompts, or interstitials. For example, you can use in-app messages during the onboarding process to guide users through interactive tutorials or give them more insight into the app’s features, capabilities, and latest updates.

Reward messages are a great way to keep your customers engaged with your app. They provide an incentive for users to keep using the app, which can be especially useful for gaming apps. You can trigger messages that display a player’s earnings at the end of each level, for example, to encourage them to continue playing. Rewards can also come in the form of loyalty incentives for your most frequent shoppers.

Monetization messages invite users to convert (or purchase a product). This often starts with a push or email notification outside of the app. When users click on this call to action, they’re directed to a checkout page. This is a great way to monetize your app and generate revenue.

What are the benefits of in-app messaging?

In-app messaging can provide a more personalized user experience that helps customers feel Engaged, Rewarded, and more likely to convert.

By keeping customers updated about product updates and new features relevant to their needs, you can help reduce friction points and improve the overall app experience.

Relevant and customized offers and recommendations can be based on customer preferences and previous actions taken within the app.

For games, special rewards or game packs can motivate players to advance to higher levels.

Your business will reap many benefits by implementing in-app messaging, such as higher customer satisfaction and retention, improved conversion rates, greater customer lifetime value, and higher ROI.

In-app messages are highly customizable, so you can create ones that reflect your brand and smoothly blend with your app experience — whether through full-screen pop-ups or overlays that are native to your app’s UI.

Analytics provide insights into personalizing your in-app messaging campaigns and understanding which campaigns or elements perform best. This way, you can make changes accordingly to keep your customers happy and engaged.