Your go-to resource for acronyms, jargons, terminology, and useful words for product and customer experience teams.


The Value Gap

What is the value gap?

The value gap is the difference in value between what a customer is willing to pay for a product or service and the actual cost to provide it. For example, if a customer is willing to pay $100 for a product but it costs $105 to produce, there is a value gap of $5.

Value gaps can often be addressed by either reducing the cost of production or by increasing the selling price. In some cases, it may also be possible to increase the value of the product or service itself so that customers are willing to pay more.

Reducing the value gap is essential for any business in order to remain profitable and sustain growth. It’s also important to keep in mind that value gaps can vary greatly from one customer to the next, so it’s important to tailor pricing and other offers accordingly.

Why does the value gap matter?

The value gap is important because it represents the difference in value between what a product or service is worth to a customer and what it actually costs to produce or deliver it. When there is a value gap, it means that either the customer is not getting enough value for their money, or the company is not making enough profit. Either way, it’s a problem that needs to be addressed.

There are a few ways to close the value gap, such as increasing the quality of the product or service, decreasing the price, or finding new ways to add value for the customer. Which option is best will depend on the situation and on the company’s goals. But whatever solution is chosen, it’s important to close the value gap so that both the customer and the company can benefit.

How can I minimize my product’s value gap?

There are a few ways to help close the gap between the value your product provides and what customers are willing to pay for it. One way is to focus on creating a unique selling proposition for your product. This means articulating what makes your product different from and better than other similar products on the market. You can also work on building up your product’s reputation by collecting customer testimonials and reviews, and by providing excellent customer service. Finally, make sure you are pricing your product correctly by doing market research and considering your costs. By taking these steps, you can help to ensure that your product is perceived as being worth the price you are asking.

Here are some of the best ways to build an effective in-app onboarding strategy:

  1. Keep it simple: try to make your onboarding flow as straightforward as possible—you don’t want users to feel confused about how to use your product when they first log in.
  2. Plan for different learning styles: since everyone learns differently, consider multiple formats (videos, illustrated walkthroughs, etc.) and ways for users to progress through onboarding (e.g. letting them explore topics in their preferred order).

It’s important to personalize your product’s in-app onboarding for different types of users whenever possible, as this will help ensure success for all user segments. Make sure to establish clear ownership over onboarding (for example, by creating a dedicated onboarding role or including members of the product or customer success teams), and include the right stakeholders in the planning and execution processes.