In case you missed it, here are some Free Templates for Microcopy
➡ UX Microcopy for Error Messages
➡ UX Microcopy for Loading Texts
➡ UX Microcopy for Slogan Texts
➡ UX Microcopy for Promotional Messages
➡ UX Microcopy for Survey Questions
Different Types of CTA Messages
There are many different types of call-to-action (CTA) messages that can be used in various contexts. Here are a few examples:
1. Direct CTA
This type of CTA is clear and straightforward, directly asking the user to take a specific action, such as “Buy now” or “Sign up today”.
2. Indirect CTA
An indirect CTA uses language that implies action, such as “Discover how” or “Explore our products”. This type of CTA can be effective for more subtle marketing messages.
3. Urgency CTA
This type of CTA creates a sense of urgency and encourages the user to take immediate action, such as “Limited time offer” or “Don’t miss out”.
4. Social proof CTA
A social proof CTA leverages the power of social influence, by emphasizing how many other people have taken a particular action, such as “Join our community of 1 million users”.
5. Personalized CTA
A personalized CTA uses the user’s specific information or browsing history to create a tailored message that feels more relevant to the individual user.
6. Value-based CTA
This type of CTA emphasizes the value the user will receive by taking a particular action, such as “Get more leads with our platform”.
7. Benefit-driven CTA
A benefit-driven CTA highlights the specific benefits the user will enjoy by taking a particular action, such as “Unlock exclusive content”.
Here you need to focus on creating a clear, compelling message that will encourage your user to take action in a way that aligns with your business goals.
|Email marketing||“Sign up for our newsletter”|
|E-commerce website||“Buy now and save 10%”|
|Event promotion||“Register for our webinar”|
|Landing page||“Learn more about our services”|
|Software sign-up page||“Get started for free”|
|Content marketing||“Download our white paper”|
|Social media||“Follow us on social media”|
|Retail store||“Join our loyalty program”|
|Service provider website||“Book your appointment now”|
|B2B website||“Request a quote”|
These are just a few examples. Your CTA’s will be different depending on what your business needs and the situation you’re using them in.
When writing your call-to-action messages, make sure to include exactly what you want the user to do, use language that really grabs them, and give them a reason to act fast.
Before moving to the templates, let’s see
How to write Good CTA Messages?
1. Identify the specific goal of the call-to-action
The first step is to identify the specific goal of the call-to-action. What action do you want the user to take? Do you want them to sign up for a service, buy a product, or share content on social media? The more specific you can be about the goal, the more effective your call-to-action message will be.
2. Determine the context of the call-to-action
Where and when will the call-to-action message appear? Is it on a landing page, in an email, or in a pop-up window? Understanding the context of the call-to-action will help you write a message that’s appropriate for the situation.
3. Write a clear and compelling message
Once you know the goal and context of the call-to-action, it’s time to start crafting your message. Use clear, simple language that’s easy to understand. Be concise and get to the point quickly. Make sure your message is compelling and gives users a reason to take action.
4. Use strong, action-oriented language
Calls-to-action is all about getting users to take action. Use strong, action-oriented language that encourages users to take the next step. Use verbs like “register”, “subscribe”, or “buy” to create a sense of urgency and encourage users to take action.
5. Test and iterate
Once you’ve written your call-to-action message, be sure to test it with real users. Ask for feedback and look for opportunities to improve the message. Iterate until you have a call-to-action message that’s both effective and user-friendly.
No worries if you don’t get every single step right – just make sure to keep this essential process in mind. Depending on your app and what you want users to do, you’ll have to tweak things here and there.
But use these steps as your starting point and you’ll be well on your way to creating awesome calls-to-action that will help your users out and help you reach your biz goals.