What is user experience (UX)?
User experience (UX) is the practice of creating products that are designed to meet the specific needs of users. A good user experience is one that is easy to navigate and understand so that users can get the value they need quickly. In other words, user experience is how users interact with and feel about the product.
Why is UX important?
Product teams build products to solve users’ problems and make their lives easier, right? Well, UX helps them do that by designing journeys that are easy and intuitive to use. UX designers focus on the needs of the user and work to create a product that meets those needs in the most efficient way possible.
Creating an easy-to-use product is one of the most effective ways to keep your current users and gain new users. If a product is complicated and difficult to use, people will stop using it, and may even share with others their negative experiences. In today’s competitive market, users expect software that is well-designed and easy to navigate. They expect business applications to be as simple as the ones they use in their personal lives.
Furthermore, if users can’t receive value from a product right away, then all of the time and resources that the company put into developing features will have been wasted. The Forrester Research report found that investing just $1 in UX can result in a staggering ROI of 9,900% – or $100 back for every $1 invested. This is an incredible opportunity for businesses to grow and improve their user experience.
How can I improve my product’s UX?
- The first step to understanding how to improve the user’s experience is UX research. This involves learning about the customer’s needs and preferences through methods such as interviews and usability studies. Once you have a solid understanding of what the user wants and needs, you can start designing solutions that will improve their experience with your product.
- Designing with the user in mind is key to a product’s success. By understanding user intent and behavior, you can better guide them to what they are looking for within your app. One way to increase usability and keep users engaged is to provide contextual in-app help. This way, users won’t just wander aimlessly through the app – they will be given specific guidance that will help them use new features, answer questions, and predict their next move. Contextual in-app guidance is targeted to the segments that are most likely to need it, making it an unobtrusive and useful tool for users of all levels.