User events are the actions users take within your application or website. These can be anything from clicking a button to completing a purchase. By capturing these events, you gain valuable insights into user behaviour, how they navigate your platform and personalise user experience. Imagine them as digital footprints users leave behind, revealing their journey and interaction points.
A few examples of events (segregated into categories for ease of understanding)
User Account Management:
Feature Usage:
Clicked a Specific Button (e.g., "Start Free Trial")
Submitted a Form (e.g., Contact Us form)
Searched for Something
Used a Specific Tool or Feature
Completed a Tutorial
Content Consumption:
Viewed a Specific Page (e.g., Pricing Page)
Watched a Video Tutorial
Downloaded a Document or File
Opened an Email from the Platform
Conversions:
Made a Purchase
Signed Up for a Paid Plan
Completed a Key Action (e.g., Uploading a File)
Shared Content on Social Media
Custom Events:
In addition to these common examples, you can also define custom events specific to your platform's functionalities. For instance, a SaaS product might track events like Updated Account Settings (specific settings changed), Exported Data in a Specific Format (CSV, PDF, etc.), Responded to an In-App Notification (type of notification). And, an e-commerce platform might track events like "Added an item to cart" or "Abandoned cart."
